Know the trick. Break the spell.

Your brain is editing reality.

Search 142 cognitive biases, see how they appear in real life, and learn a practical defense before your next decision.

SEARCH THE INDEX

Try “money”, “memory”, “work”, or a bias name.

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THE OPEN INDEX

Spot the pattern.

142 of 142 entries

DOCUMENTED CASES

When the shortcut leaves a mark.

These cases connect bias research to actual decisions. When a bias label is our interpretation rather than the source wording, it is marked as a lens.

CASE 01
2019Presque Isle, Maine

A runway that was not there

Confirmation biasAuthority gradient

A flight crew continued descending after mistaking a snow-covered field for the runway. The NTSB explicitly identified confirmation bias in the decision to continue below the decision altitude.

COUNTERMOVEDefine the evidence required to continue, and make the stop rule binding before visual ambiguity begins.
US National Transportation Safety Board
CASE 02
1999 to 2015United KingdomBIAS LENS

The computer must be right

Automation biasConfirmation bias

Post Office branch operators were made to accept Horizon accounting figures they said were wrong. Later reviews found bugs, weak investigation, and a major evidence imbalance behind unsafe convictions.

COUNTERMOVEAutomated output is evidence, not authority. Preserve a human challenge path and the underlying audit trail.
UK Criminal Cases Review Commission
CASE 03
1986Cape Canaveral, FloridaBIAS LENS

The launch decision

GroupthinkAuthority biasCommitment escalation

The Rogers Commission found that the Challenger launch decision relied on incomplete and misleading information, while continuing engineer opposition was not carried to key decision-makers.

COUNTERMOVEMake dissent travel upward intact, separate schedule ownership from safety authority, and require a second decision meeting.
NASA History
CASE 04
2001United States workplaces

A quiet switch changed saving

Default effectStatus quo biasAnchoring effect

When firms automatically enrolled workers in 401(k) plans, participation rose above 85 percent. Many employees stayed at the preset contribution rate and fund.

COUNTERMOVEDefaults are policy. Choose them as carefully as explicit recommendations and make alternatives easy to understand.
National Bureau of Economic Research
CASE 05
2022Online shopping

The countdown that resets

Scarcity effectSocial proofPresent bias

The FTC documented designs that use baseless countdown timers, false limited-time messages, preselected options, and invented demand to rush or steer consumers.

COUNTERMOVEVerify urgency outside the interface, compare the total cost, and wait through one cooling-off period.
US Federal Trade Commission
CASE 06
1977 onwardCommercial aviation

When rank blocks the warning

Authority gradientConformity bias

The NTSB has linked steep cockpit authority gradients with weaker communication and more errors, citing Tenerife and later accidents as part of the evidence base.

COUNTERMOVEUse standardized challenge language and make the senior person confirm that the warning was heard.
US National Transportation Safety Board
CASE 07
2017Public infrastructure

Why projects keep running late

Planning fallacyOptimism biasSunk cost fallacy

A UK Department for Transport review examined how predictable judgment errors appear in project delivery and assurance, especially around cost, schedules, and continuing commitment.

COUNTERMOVEForecast from comparable completed projects, not the ideal plan, and set cancellation criteria at approval.
UK Department for Transport
CASE 08
Current practiceForensic laboratories

The evidence can see the suspect

Contextual biasConfirmation biasExpectation bias

UK forensic guidance warns that irrelevant case information and knowledge of another examiner's conclusion can influence subjective interpretation.

COUNTERMOVEBlind the examiner to task-irrelevant context and require an independent interpretation before comparison.
UK Forensic Science Regulator

THE DEFENSE KIT

Awareness is not armor.

Bias is normal. Good decisions depend less on feeling unbiased and more on a process that still works when everyone in the room is susceptible.

01

Name the decision

Write the choice, success measure, deadline, and owner before discussing solutions.

02

Start outside

Use outcomes from comparable past cases before building the inside story about this one.

03

Predict in private

Collect independent estimates before the group sees a leader, anchor, or majority view.

04

Try to be wrong

State what would disprove the favored view, then actively look for that evidence.

05

Build a stop rule

Choose exit criteria before time, money, identity, or momentum make stopping painful.

06

Audit the process

Judge a decision using what was knowable at the time, not the luck of the outcome.

SOURCES & SCOPE

A map, not a diagnosis.

Bias labels overlap, taxonomies disagree, and some effects are more contested than others. This catalog favors useful, recurring concepts and plain-language examples. It is not a clinical tool, and no list can be literally complete.

Representative examples are illustrative. Named cases use the linked source.

  1. 01
    The 2002 Prize in Economic Sciences

    Nobel Prize. Overview of Kahneman and Tversky's work on judgment under uncertainty.

  2. 02
    List of cognitive biases

    Wikipedia reference index. Broad working index with references to original studies. Definitions here were rewritten in plain language.

  3. 03
    Guidance on Cognitive Bias

    UK Forensic Science Regulator. Practical guidance on context, confirmation, expectation, and anchoring risks in forensic work.

  4. 04
    Using behavioural insights to improve project management

    UK Department for Transport. Review of optimism bias, planning fallacy, sunk costs, and groupthink in project delivery.

  5. 05
    CommutAir Flight 4933 accident report

    US National Transportation Safety Board. The probable cause explicitly identifies confirmation bias in the flight crew decision.

  6. 06
    Empire Airlines Flight 8284 accident report

    US National Transportation Safety Board. Documents a steep cockpit authority gradient and cites its role in aviation error.

  7. 07
    Rogers Commission report, Chapter 5

    NASA History. Findings on incomplete information, communication failures, and the flawed Challenger launch decision.

  8. 08
    Post Office Horizon cases

    UK Criminal Cases Review Commission. Explains system errors, poor investigation, unequal access to evidence, and unsafe convictions.

  9. 09
    For Better or For Worse: Default Effects and 401(k) Savings Behavior

    National Bureau of Economic Research. Administrative data showing how automatic enrollment and preset rates shape retirement saving.

  10. 10
    Bringing Dark Patterns to Light

    US Federal Trade Commission. Documents false urgency, misleading defaults, hidden information, and other manipulative designs.